Higher Levels of Engagement

Brian, quelle est l'essence de F1 Experiences et que peuvent en attendre vos clients ?

The essence of F1 Experiences is to provide an elevated and unique experience for the guests. The people who engage F1 Experiences want to see the event in a very special way and they are among Formula 1's most important customers. 

Ce qui rend F1 Experiences véritablement exceptionnel, c'est l'accès qu'il fournit à ses clients. Formula One est la seule entité à pouvoir offrir des opportunités de visite des coulisses de la F1, comme la voie des stands, le paddock et la salle de presse. Autrement dit, F1 Experiences offre aux fans de F1 un niveau d'implication plus élevé qui les rapproche plus que jamais auparavant au monde du sport auto.

Le récapitulatif suivant vous donnera une idée de ce que nos clients peuvent attendre de cette expérience.

Once people arrive in the race city, they check into their hotels and then take a bus to the circuit. They will then drive around the track - in the bus - to get a great feel for the circuit. Then we'll take them on a pit lane walk before heading to The Paddock Club for cocktails. 

Le vendredi, vous commencerez votre journée en assistant à des courses. Un service d'accueil et de restauration sera fourni tout au long de ces événements. Après les courses, nous vous invitons à une soirée d'exception au Paddock Club qui inclut des rencontres avec des célébrités de la Formule 1, ainsi qu'une visite du paddock, de la salle de presse et du centre médical. Un autre groupe aura l'opportunité de voir de près les Porsche et les Ferrari de courses de soutien dans leur paddock. Cette visite fera partie intégrante des activités planifiées pour eux durant cette soirée.

Saturday is full of support races, Formula 1 qualifying action and hospitality with celebrities and legendary Formula 1 drivers and personalities and then Sunday witnesses the Formula 1 race with hospitality. 

Fans who want to stay in the Haas Team hotel or the Ferrari team hotel can get those accommodation, pending availability, because we are acquiring those rooms to include in the packages. There will be a unprecedented access, including several elements that have never been available before. F1 Experiences will deliver a memorable, seamless experience for all. 

Selon vous, quel impact F1 Experiences pourrait avoir sur la popularité de la F1 ?

F1 Experiences will hopefully have a tremendous impact on the growth and popularity of the sport. One of the great things about Formula 1 is the prestige and mystique in addition to the prominence and glamour, especially in Europe. We have the latitude and flexibility to put fans into any race in the series. 20 events in 20 countries. Before, the hospitality packages were regionally marketed, no one was doing it on a global basis. Now, with F1 Experiences as the one provider with the Formula 1 partnership, all of the benefits and amenities are in one place, making all packages more easily customised to what the customers want. 

For people whose "Bucket list" is to attend all 20 Formula 1 races in those wonderful cities, they have one-stop shopping, reliably provided by the owner of the series. The global customers and multi-national corporations need only go to www.F1Experiences.com, and we can do it. 

Comment peut-on rendre la Formule 1 plus attrayante aux yeux des fans de sport auto américains qui préfèrent d'autres types de course automobile ?

Comme la plupart des gens le savent, Formula 1 a des plans de transformation dynamiques pour rendre cette discipline plus accessible et plus attrayant au public sur tous les fronts. Le Formula 1 Paddock Club détient le plus haut niveau de prestations parmi tous les événements sportifs, et cela depuis plusieurs années, cependant les gens en veulent plus et la nouvelle direction le reconnaît. L'expérience est en train de s'améliorer. Les fans qui achètent des places en tribune peuvent désormais accéder aux soirées exclusives et visiter le Paddock Club. Le Grand Prix des États-Unis, qui se déroule au circuit des Amériques à Austin, a été un formidable tremplin pour la popularisation de la Formule 1 auprès des américains. Avec F1 Experiences, cet événement s'améliorera encore plus. Comme nous l'avons dit plus haut, notre intention de renforcer la présence de la F1 sur le sol américain est très forte.

Formula 1 is the world's pre-eminent motorsports series with the best drivers, teams and cars. Now, with an American entry in the Haas F1 team - coming off a great year - we're going to work to play a role in growing the sport in the United States and in The Americas. 

Talking about different markets, in your opinion, should the sport focus more on Europe or on expanding outside of it?

I'm absolutely sure the new Formula 1 management is open-minded and focused on growing the sport the right way. For those of us headquartered here in the US, we're excited about the pro-active focus on building the sport in America. One of the great things about Formula 1 is all of the cities that host a race are world-class destinations that are in the plans of millions of people. 

How was your company QuintEvents changed over the years?

Well, changes have been dramatic. We started with two employees, believing that we could deliver memorable, turnkey experiences for consumers who wanted to do things in a special way. Now, ten years later, we are 55 people and about to open an office in London so we can do great work with Formula 1. We are must more technology-oriented now in all areas - sales, operations and marketing. Almost all of our advertising is now digital. Over the next 6-12 months, we'll add 20-30 more employees. 

We have relationships with 18 major sports organising bodies plus entertainment platforms. We are marketing, selling and servicing 75 events around the world. 

Congratulations! And has racing hospitality changed?

Racing hospitality has changed in many ways and it will change more going forward with F1 Experiences. There are now more tiers and more affordable options, along with lower-level programs with more variety in terms of having fans visit the track facilities and meet drivers, celebrities and personalities. There is much greater openness and innovation.

The programmes will continue to evolve and be responsive to what the fans are interested in as they enjoy this great sport.

In terms of corporate hospitality, what could Formula 1 learn more other industries or sports?

What we've seen is that it is about fan engagement. Showing the fans a great time and bringing them closer to the sport and their sports heroes. It is an exciting time to be working with the new Formula 1 management and seeing their inclusive approach to providing more to their valued customers.