Higher Levels of Engagement

Brian, what's the essence of F1 Experiences and what can guests expect?

The essence of F1 Experiences is to provide an elevated and unique experience for the guests. The people who engage F1 Experiences want to see the event in a very special way and they are among Formula 1's most important customers. 

F1 Experiences 的独特之处便是我们的通行权利，因为只有我们有权访问维修通道、围场、新闻发布会地点等赛场内部区域，不仅如此，F1 Experiences 还拥有另一项更高的特权，那就是将粉丝带到距离赛道更近的地方观看比赛。

您可以通过以下信息了解我们的安排。

Once people arrive in the race city, they check into their hotels and then take a bus to the circuit. They will then drive around the track - in the bus - to get a great feel for the circuit. Then we'll take them on a pit lane walk before heading to The Paddock Club for cocktails. 

这里的周五不仅会有比赛，还会在围场俱乐部里举办顶级派对，著名F1赛车手均会参加。不仅如此，宾客们还有机会参观围场、媒体中心和医疗中心。其他宾客将有机会去到赛场维修道，参观那里的保时捷和法拉利。

Saturday is full of support races, Formula 1 qualifying action and hospitality with celebrities and legendary Formula 1 drivers and personalities and then Sunday witnesses the Formula 1 race with hospitality. 

Fans who want to stay in the Haas Team hotel or the Ferrari team hotel can get those accommodation, pending availability, because we are acquiring those rooms to include in the packages. There will be a unprecedented access, including several elements that have never been available before. F1 Experiences will deliver a memorable, seamless experience for all. 

针对运动的受欢迎程度，你认为 F1 Experiences 将会有怎样的影响力？

F1 Experiences will hopefully have a tremendous impact on the growth and popularity of the sport. One of the great things about Formula 1 is the prestige and mystique in addition to the prominence and glamour, especially in Europe. We have the latitude and flexibility to put fans into any race in the series. 20 events in 20 countries. Before, the hospitality packages were regionally marketed, no one was doing it on a global basis. Now, with F1 Experiences as the one provider with the Formula 1 partnership, all of the benefits and amenities are in one place, making all packages more easily customised to what the customers want. 

For people whose "Bucket list" is to attend all 20 Formula 1 races in those wonderful cities, they have one-stop shopping, reliably provided by the owner of the series. The global customers and multi-national corporations need only go to www.F1Experiences.com, and we can do it. 

对于喜欢其他系列赛事的美国观众来说，F1赛事应该怎么做，从而吸引到他们呢？

很多人都知道，F1有很多方式将这项赛事转化为准入门槛更低、更适合普通人的运动。长久以来，虽然F1围场俱乐部在这项赛事中拥有贵宾特权，但人们想要的其实更多，他们希望能有新的方式获得贵宾资格。而现在，观众们的待遇也将比以往更加优质，即使是普通观众，现在买一张看台票也可以参加派对和参观围场俱乐部了。F1大奖赛美国奥斯汀站一直以来都是F1赛事在美国重要的举办地，而F1 Experiences的加入，也将使得这项赛事变得更好，就像大家所听到的那样，我们准备全力进军美国市场。

Formula 1 is the world's pre-eminent motorsports series with the best drivers, teams and cars. Now, with an American entry in the Haas F1 team - coming off a great year - we're going to work to play a role in growing the sport in the United States and in The Americas. 

说到不同市场，在你看来，这项运动应该更专注于欧洲市场，还是应该向其他市场扩张？

I'm absolutely sure the new Formula 1 management is open-minded and focused on growing the sport the right way. For those of us headquartered here in the US, we're excited about the pro-active focus on building the sport in America. One of the great things about Formula 1 is all of the cities that host a race are world-class destinations that are in the plans of millions of people. 

贵公司 QuintEvents 在近几年发生了怎样的变化呢？

Well, changes have been dramatic. We started with two employees, believing that we could deliver memorable, turnkey experiences for consumers who wanted to do things in a special way. Now, ten years later, we are 55 people and about to open an office in London so we can do great work with Formula 1. We are must more technology-oriented now in all areas - sales, operations and marketing. Almost all of our advertising is now digital. Over the next 6-12 months, we'll add 20-30 more employees. 

We have relationships with 18 major sports organising bodies plus entertainment platforms. We are marketing, selling and servicing 75 events around the world. 

恭喜！那么请问赛事的贵宾礼遇有变化吗？

赛事的贵宾礼遇在很多方面都发生了变化，而且 F1 Experiences 的加入也推动了这一变化。现在，人们的选择变得更多样了，也多了很多价钱较低的选择，选择级别较低项目的人也可以参观赛道设施，并与车手、名人和传奇人物见面了。我们现在的项目相较于以前更加开放、更加创新了。

这些项目也将继续优化，希望能让粉丝们在享受比赛的同时，更符合他们的兴趣和需求。

说到商业接待，其他行业或运动赛事能给F1赛事带来什么样的借鉴呢？

What we've seen is that it is about fan engagement. Showing the fans a great time and bringing them closer to the sport and their sports heroes. It is an exciting time to be working with the new Formula 1 management and seeing their inclusive approach to providing more to their valued customers.